New Family Drop Tower at Conny-Land
Published by DAVID THEMING WORKS in AMUSEMENT PARK DESIGN - THEME PARK DESIGN · Friday 07 Aug 2026 · 7:00
David Theming Works – New Family Drop Tower at Conny-Land
This summer, Conny-Land, one of Switzerland’s best-known amusement parks, has expanded its attraction lineup with the opening of a new family Drop Tower, designed and themed by David Theming Works. The new attraction combines the excitement of a vertical drop experience with a carefully developed visual environment, creating a new feature that is both engaging for visitors and fully integrated into the overall landscape of the park.
The project represents another significant collaboration between Conny-Land and David Theming Works, bringing together amusement ride technology, creative design, scenic theming, and practical execution. From the initial design stages through to the final implementation, the objective was to transform the attraction from a purely mechanical installation into a complete visitor experience with its own identity, atmosphere, and visual presence.
A New Family Experience at Conny-Land
The new Drop Tower has been conceived as a family-oriented attraction, offering visitors the excitement and anticipation of a vertical drop while remaining accessible to a broad audience. The experience is designed to combine fun, controlled thrills, and visual entertainment, making it an attractive addition to Conny-Land’s diverse range of family attractions.
For many visitors, the experience begins long before the actual ride. The visual impact of the tower, its surrounding theming, the approach to the attraction, and the details incorporated into the environment all contribute to creating anticipation and curiosity.
This principle has been central to the work carried out by David Theming Works. Rather than treating the theming as an additional layer applied to an existing ride, the project has been approached as an opportunity to create a coherent environment in which the attraction itself becomes part of the storytelling and visual identity of the area.
From Mechanical Structure to Themed Landmark
One of the key challenges of theming a Drop Tower is the integration of scenic elements around a structure whose primary function is technical and mechanical. The attraction must meet strict operational and safety requirements while simultaneously providing an attractive and memorable environment for guests.
David Theming Works has developed the project around this balance between functionality, aesthetics, durability, and visitor experience.
The different visual components have been conceived to work in harmony with the tower and its surroundings, ensuring that the theming complements the ride without compromising its operation. Architectural details, scenic finishes, decorative elements, textures, and surrounding features all contribute to giving the attraction a distinctive personality.
As a result, the Drop Tower becomes much more than a vertical ride. It becomes a visual landmark within Conny-Land, capable of attracting attention from different areas of the park and contributing to the overall atmosphere of the destination.
Theming Designed Around the Visitor Experience
At David Theming Works, themed design is understood as an essential part of the visitor journey. Every stage of the experience can contribute to creating an emotional connection with an attraction — from the first visual impression to the queue, the boarding area, the ride itself, and the moment guests return to the surrounding environment.
The new Conny-Land Drop Tower follows this philosophy by incorporating theming as an integral part of the attraction experience.
The approach to the tower has been designed to build anticipation, while the surrounding scenic elements help establish a recognizable visual identity. The tower itself provides a strong vertical presence, while the lower-level theming and surrounding details create a more immersive environment at guest level.
This combination of scale and detail allows the attraction to work on two different levels: as an impressive feature visible across the park and as a carefully designed environment experienced at close range.
Design, Scenic Production and Craftsmanship
The development of a themed attraction requires the coordination of multiple disciplines. Conceptual design must ultimately translate into physical elements capable of withstanding outdoor conditions, continuous visitor interaction, and the operational requirements of an amusement park.
For David Theming Works, this project has provided an opportunity to apply its experience across theming, scenic design, fabrication, and the production of custom decorative elements.
The company’s approach combines creative vision with practical expertise, ensuring that the final result is not only visually appealing but also appropriate for a demanding leisure environment.
Materials, finishes, proportions, textures, and construction solutions are considered as part of a wider design language. This attention to detail is particularly important in amusement parks, where guests interact with themed environments from very close distances and where every element contributes to the perception of quality.
Creating Identity Through Theming
A successful attraction needs to be recognizable. While the ride system provides the physical experience, theming gives the attraction a visual identity that visitors can remember.
This is particularly important for family attractions, where the experience often needs to appeal to different generations simultaneously. The design must be engaging for children while also providing an attractive and well-crafted environment for adults.
The new Drop Tower demonstrates how a relatively compact attraction can gain a strong identity through carefully considered scenic design and theming.
Instead of leaving the mechanical structure visually isolated, David Theming Works has helped integrate it into the wider environment of Conny-Land, creating a more cohesive experience and strengthening the visual character of the attraction.
A New Chapter in the Collaboration Between David Theming Works and Conny-Land
The opening of the new family Drop Tower represents another milestone in the collaboration between David Theming Works and Conny-Land.
The Swiss park has continued to invest in new attractions and experiences designed to appeal to families, while David Theming Works has established itself as a creative and production partner for projects where theming and attraction design need to work together.
This latest project highlights the value of collaboration between an amusement park and a specialist theming company. By combining the park’s understanding of its visitors with David Theming Works’ experience in scenic design and themed environments, the project has resulted in an attraction that is designed not only to provide a ride experience but also to contribute to the identity of the park itself.
A New Landmark for the 2026 Season
With its official opening this summer, the new family Drop Tower is now part of Conny-Land’s attraction lineup, adding another accessible thrill experience to the park’s offering.
Its vertical profile gives the attraction a strong presence within the park, while the surrounding theming provides the visual character needed to integrate the ride into the guest environment.
For Conny-Land, the project represents another step in the continued development of its attraction portfolio. For David Theming Works, it is another example of how specialized theming can elevate a mechanical attraction and transform it into a complete experience.
Turning Attractions into Experiences
The new Conny-Land Drop Tower reflects a fundamental principle of modern amusement park design: a successful attraction is not defined solely by the ride system, but by the experience created around it.
Through the combination of visual identity, scenic design, custom theming, and functional integration, David Theming Works has helped transform a technical structure into a distinctive part of the Conny-Land landscape.
The project showcases the company’s ability to work across the different stages of themed attraction development, from creative design and conceptual thinking to scenic production and final execution.
As visitors experience the new Drop Tower throughout the 2026 season, they are not simply encountering a new ride. They are experiencing a new themed environment designed to create anticipation, excitement, and a memorable visual impression.
For David Theming Works, the project reinforces its commitment to creating immersive environments where design, craftsmanship, engineering, and storytelling come together to transform attractions into experiences.
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